From priceonomics: How breakfast became a thing.

You’ve probably heard that “breakfast is the most important meal of the day.”

What you may not know is the origin of this ode to breakfast: a 1944 marketing campaign launched by Grape Nuts manufacturer General Foods to sell more cereal.

During the campaign, which marketers named “Eat a Good Breakfast—Do a Better Job”, grocery stores handed out pamphlets that promoted the importance of breakfast while radio advertisements announced that “Nutrition experts say breakfast is the most important meal of the day.” [continue]