How would you select a few interns if you had lots and lots of applicants? Seth Godin blogged about his approach.

Unable to just pick a PDF or two, I invited the applicants to join a Facebook group I had set up. Then I let them meet each other and hang out online.

It was absolutely fascinating. Within a day, the group had divided into four camps:

• The game-show contestants, quick on the trigger, who were searching for a quick yes or no. Most of them left.
• The lurkers. They were there, but we couldn’t tell.
• The followers. They waited for someone to tell them what to do.
• The leaders. A few started conversations, directed initiatives and got to work.

Want to guess who I hired? [continue]

I love the interactive element, but I’m glad I wasn’t an applicant. I would have loved the group thing, but the mere mention of Facebook makes me want to vomit.