Music ‘can enhance wine taste’

From the BBC: Music ‘can enhance wine taste’.

Playing a certain type of music can enhance the way wine tastes, research by psychologists suggests.

The Heriot Watt University study found people rated the change in taste by up to 60% depending on the melody heard.

The researchers said cabernet sauvignon was most affected by "powerful and heavy" music, and chardonnay by "zingy and refreshing" sounds.

Professor Adrian North said the study could lead retailers to put music recommendations on their wine bottles. [continue]


One thought on “Music ‘can enhance wine taste’

  1. Sensory and memory patterns are often closely linked, as are the five senses with each other. It would not surprise me at all to discover that taste is influenced by music, or vision by touch, especially when vivid memories mediate.

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